When we originally started in 1999, we couldn't afford the 7 million for the fantasy.com URL. We added "interfaces" and later "interactive" and eventually changed to "Fi". A few years ago we acquired Fantasy.co for less than 7m :) but still, it was quite expensive.
Here is the video which time-lapse's the process behind the new Fantasy typeface.
Our philosophy behind it is as follows:
Fantasy begins grounded and firm. Drives forward, embracing change without changing who it is. Always in motion, we depart from “what is” in our endeavor to reach “what if?“
Hiring visual designers
http://www.fantasy.co/careers or DM us on IG