How to Leverage Thematic Analysis for Better UX

Uncovering user needs, motivations, and behaviors is an important part of the UX design process.

Design blog editor Shane Ketterman shows how thematic analysis, a popular user research method for analyzing qualitative data, can be leveraged to improve UX.

https://www.toptal.com/designers/ux-research/thematic-analysis-for-ux?x=d