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Quality score is Google's one of a kind meter for the quality and importance of your PPC ads as well as your keywords. It plays a huge role in determining the cost per click for the ad auction process. In a simple word, it is your website or your organization's reputation meter for Google to understand. Depending on the quality score the place and the rank of your ads will be determined. The more your quality score is the more chances you will have to drive traffic over your competitors at cheaper rates. For more details https://xenmagblog.blogspot.com/2019/07/what-is-quality-score-in-google-ads.html
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