Wimbledon

Wimbledon has a rich history. The oldest and most prestigious tennis tournament in the world was first held in 1877. It has been played on outdoor grass courts since its inception and is one of four Grand Slam tennis tournaments in the world.

The goal of this redesign was to keep the integrity and class, while building a compelling story. This mark was created to be athletic, showing the natural movement of a tennis match. The original shape was a roundel – that of a tennis ball. This felt classic and an important center piece to focus the logo. The usage of true green hints to the grass courts and the white lettering nods at the dress code of white outfits.

The "W" mark itself was designed for two options. The circle above the letter moves from left to right, signifying the important back and forth volley of tennis. The shape on the left mimics the pose of a player as they wind up to hit the ball. The shape on the right mimics the pose of a player on the defense, crouched and ready to return it. Having two shapes also represents the 'Mixed Doubles' part of the tournament. Finally, the green and purple are used respectively to represent both the men and women tournaments.