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From beginning to end, showing the process of this Dove logo mark. Make sure to check out the attachments for larger versions and some sketches.
I used photographs of doves as reference. Some ended up looking like eagles. The very end mark is the one I landed on.
It was for a current logo project that did not make the cut. At the start of this project I felt out of my comfort zone. I don’t usually produce animal logos. By the end I feel quite confident that I could take this process and apply it again to more animals.
It was fun, but honestly it was hard work. Bird logos are extremely difficult to do, to simplify and to get looking right.
This mark is also for sale now. I will look forward to designing more animal/bird logos. Got a project in mind, get in touch.
Also follow me on Twitter and Instagram for more updates.
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