ueno. Gene Ross

Cruise Technology

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Final technology concept for the new Cruise website.

We had the opportunity to work with Cruise to help better showcase the wide array of exciting challenges they tackle every day. Besides highlighting the obvious (self-driving cars), we needed to help shine light on what it’s like to work at Cruise and how their diverse teams are helping reshape and reimagine our communities.

After a week long brand immersion sprint, we began by hashing out a rough sitemap and loose content outline that we finessed throughout the length of the project. 4 photoshoots, 1 drone video shoot, and countless 3D models later (thanks Cruise 3D artists!), we landed on the new getcruise.com. Congrats to everyone involved in this fun and rewarding project!

More to come!

I'm also hilarious on twitter and pretend to be an adventure photographer on instagram.

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