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We recently explored the concept of apps on Apple TV being bundled with optional interactive screensavers that could provide brief snippets of info when you pause a show or your device is otherwise inactive. In this concept for Apple Movies, subtly animated movie posters promote featured content. Swiping up from the bottom of the screen provides quick access to watch the movie trailer and buy or rent the movie.
You can read more about our proposal and view other screensaver concepts at our Medium post here: https://medium.com/@mercury/taking-apple-tv-screensavers-to-the-next-level-188e6ea88a47
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