Jantine Zandbergen

Neo-Mundo: Brand update

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Neo-Mundo: Brand update moodboard identity design branding and identity healthcare fira sans warm orange brand update branding design visual identity branding neo-mundo neo mundo

Neo-Mundo is a specialized search and consultancy agency for the health sector. With a clear vision of who they are and where they want to go, Neo-Mundo asked for my help to translate this to their brand and online environment.

I hosted a workshop for the whole team, where we discussed what they want to tell and where the focus of their online communication should be. After the workshop I wrote a content strategy: a step-by-step plan to start creating the new website. The plan starts with a sitemap, and tells the focus of each and every page.

Before we started with the design of the website I updated Neo-Mundo’s brand style. By adding a beautiful, versatile font – Fira Sans, enriching the color palette with warmer shades of their beloved orange and purple and a visual style based on overlapping circles we made the brand more unique and ready for years to come.

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