Silver Squid Identity


Silver Squid is a London based Internet Developers Company. The briefing was to get a logo with a dominant squid, showing a symbiosis from organic into pixel and should be recognizable without the silver squid text/type. The target would be all the internet & technology audience.

The identity solution was a one color logo with intentional large proportional differences between the logo and type. The Q tail enhanced the aquatic feeling of the squid movement induced by the tentacles.

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