I've been working on this signage on and off for over a year now. While it's not very crazy in any way I'm super proud to be creating something that's somewhat visually interesting after what feels like 30 rounds of revisions internally and externally. Adding languages then taking them off, adding rules and then changing rules, changing dimensions, following guidelines from other agencies, changing those guidelines, all while still trying to maintain the vibe of the brand. Fingers crossed that this one makes it through.

Mike Smith
Designer at Smith & Diction.

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