This page was pared down to provide a quick snapshot of the FileMaker Pro software. The focus was visually shifted from icons (everywhere!) to actual product benefits.
Distracting elements such as a convoluted sidebar and customer quotes were eliminated and the text was center aligned in hopes of naturally funneling the visitor's eyes down the page.
CTAs are used sparingly but efficiently, so the user is not ambushed with numerous paths or in-your-face buttons.
(Full size attached.)
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