Will Flourance

Daily Logo Challenge 09 - Music Streaming Startup

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Daily Logo Challenge 09 - Music Streaming Startup pitch illustration illustrator typography type vector wordmark music dailylogo dailylogochallenge design identity branding brand logo

This one got to me. The prompt was to make a distinct mark that didn't just imitate the brand presence of Apple Music, Spotify, Soundcloud, etc. The common thread between those services is that they cater to an audience that seeks out music to satisfy a pop-cultural appetite. I wanted to create a brand that speaks to consumers that consume music for artistic and technical appreciation and educational purposes. I hope this comes across through the intricate logo mark when paired with the brand name "pitch". This a was a tough one!

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