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This one got to me. The prompt was to make a distinct mark that didn't just imitate the brand presence of Apple Music, Spotify, Soundcloud, etc. The common thread between those services is that they cater to an audience that seeks out music to satisfy a pop-cultural appetite. I wanted to create a brand that speaks to consumers that consume music for artistic and technical appreciation and educational purposes. I hope this comes across through the intricate logo mark when paired with the brand name "pitch". This a was a tough one!
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