Casas Pedro – Script direction

We had the pleasure of working alongside Brand Gym (https://www.instagram.com/brandgymbr/) on rebranding Casas Pedro, Rio's most beloved grocery stores. They sell most of the things by the pound and the service is really particular.

They had an old logo that was poorly drawn but had plenty of personality. We needed to find a new rendering that would feel just as traditional as the old one but with better everything.

This direction goes into calligraphic territory and is one of four roughs we presented for the marketing team.

Original sketch is in the attachment.