Will Flourance

Daily Logo Challenge 07 - Fashion Company

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Daily Logo Challenge 07 - Fashion Company oakao denim fashion vector typography type serif wordmark logotype lettering illustration illustrator identity designs dailylogo dailylogochallenge branding brand

I've always had a fascination with the branding of designer denim. In a lot of cases I get the sense that identity sells jeans more so than the quality of the product itself. This word mark draws on references of the funky and free-spirited application of text denim companies use to make their names stand out in a sea of blue.

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