Matthew Smaldone

merlot.aero logo

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In planning the design of a new logo for merlot.aero, a smart airline and flight optimization software company, I wanted to push the idea of flight in a futuristic manner. The design of the device is rounded to be both more inviting and futuristic. The interior construction and negative space form the "M" and "A" for merlot.aero, while also evoking the idea of a runway.

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