Fleetsmith Design Laura Gallisá

Fleetsmith's Brand Refresh

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The Fleetsmith brand brings the technically complex world of IT and security mainstream. Our mascot, Dash the Dog, is friendly and reliable, patiently sitting alongside our monospaced "Fleetsmith" name, symbolizing how easy it can be to automate the employee lifecycle whether you're an IT professional or an office manager.

IT and security are the "under dogs" in the tech world. They're the silent heroes making our devices fast and secure, drowned out by big, bold brands that talk about pushing work and teams forward on those same devices.

Fleetsmith's brand celebrates those "under dogs" with a dog in the spotlight, bringing the technical world of IT and security into a new people-first generation.

Fleetsmith makes it possible for workplaces and employees to forge ahead and innovate with automated security, unparalleled onboarding, and a world-class device experience.

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