Artboard 1b.. Logo

Your logo needs 3 things in order for it to successfully advance your brand. It needs to be:

Appropriate
Memorable/Distinctive
Simple. Super simple

The logos I focus on creating are strong, minimal logos as they are always the most recognizable and memorable. Complication is unnecessary and simplicity is always the way to go with logo design and brand identity. When an individual sees your , they should be able to sketch it out just from memory. That's the level of simplicity