Logo design created for a new web application and website development, UI/UX company. The inspiration: outdoor lifestyle, connected to the real world, approachable, and above all else, manly.
I wanted the mountains to be rugged, but incorporate the initials of the company. There are multiple uses of 'B' & 'S' with the shapes connecting and evolving into the imagery. I also wanted the logo to be balanced. Therefore, I created the shadow of the mountain to balance out the bold type.
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