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As an agency, we've always believed the strongest communities are products of cultural exchange. We pride ourselves on building experiences that provoke dialogue and bring people together, helping brands cultivate a sense of social awareness.

To address division amongst creatives, we went offline and launched a community initiative called Crafted as a means of collaboration between dissimilar groups.

It was imperative for us to create an identity that reflects both the individual creator as well as the overall collective. Our community undertaking called for a brand that invites people to be a part of the experience and evokes nostalgia, intimacy, and connection. To complement this identity, we created a visual representation of San Diego's diverse creative talent with a set of hand-drawn characters. is an homage to the real people who make up our vibrant community, using their words and anecdotes as a foundation for our content, sprinkling in tangible interactions along the way.

Without a brief to work from, we had full control over strategy, branding, design, and the experiences themselves, which forced us to think ambitiously throughout the process. With complete ownership came a bevy of responsibilities and difficulties that shaped the initiative but also reinforced its strength and longevity within our community. With ample room for growth, the plan is to expand outside of San Diego and continue fostering collision in the unlikeliest of places.

Respect to those who kicked ass on this project.
@Erwin Hines @Ryan Vancil @JP Burcks @Yuya Oda @David Robbins @Jacob Fischer @Michael Klein @James DeBrock @kaitlinbitter @Chris Cody @Erik Sena @Aaron Memon

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