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Converse wanted a :05 logo reveal animation to use on the end of videos they publish online in places like Social Media, YouTube, and at the end of pre-roll ads. They were looking for something high-end but authentic that spoke to the Converse brand. The logo needed to resolve with their tagline, as well as social media icons. I used projections of lifestyle photography on a 3D glassy version of their logo, highlighting brand associations like punk rock (The Ramones!), skateboarding, sports, and fun. I used a cool palette and an underground 3d room to tie coolness factor to the brand that would target their core demographic, 15-35 yr. old, males and females.
Agency: School Of Motion
Role: Storyboard Designer
Skills: Photoshop, Cinema 4D
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative and created for educational purposes. Photo images have been graciously provided by Shutterstock for use in the creation of course content and exercises. Visit them at shutterstock.com.