To Hender Packaging Label

For those that know me even a bit know that I'm a big fan of craft beer, specially if there are distinctive elements that make it unique to the rest, and so it's the case of the beer brewed by To Hender (*two hands* in Norwegian) a small home brewery from Bergen, Norway. They produce all kinds of hoppy beer and variations of pilsners and lagers with touches of the natural resources from the fjords.

With this branding, I wanted to represent the traditional and original feeling that something from the enigmatic landscapes of Norway should transmit plus a sense of technology and modernity from the processes and the approach to beer brewing that they stand for.

Beer should be more than an alcoholic drink, it's a tool to share between people, to build friendships, to make memories and so it should be visible that the two friendly hands hold a beer that will persist in time, more than as a drink, but as a moment in people's life.

The colours were elected to represent the colours of wood, from the forests of Norway, but also the pigments that Pale Ales have when they are brewed under low temperatures, giving a more traditional appearance to the brand