Sylvia Moon

Rejected Ken's Diner logo

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Rejected Ken's Diner logo restaurant identity branding identity logo retro design greasy spoon diner 50s 50s diner rejected logo rejected

I was tasked to create a simple retro 50s diner style logo. It needed to be bold and reminiscent of the time and apparently this wasn't it for the committee of logo approvers.

They also had problems with using checkers, the color pink, and wondering if it was good to read from far away.

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