Kongekampen is an annual event organized by students from the association Social Aktivitet Mellem Studerende (SAMS), which is held every year in the spring. The purpose of the event is to create links between the students in Esbjerg and have a fun day in an informal way.
I did the entire visual identity and concept for the Kongekampen Afterparty. An afterparty held at the local sports arena with popular Danish DJs and artists live on stage.
What do you think? The logo is a central part of the identity with all information about location, ticket sale, date, etc implemented in the design.