Rick Byrne

Dr Bullard DDS (negative space)

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Dr Bullard DDS (negative space) dentist logo dentistry horns negative space bull dental practice dental tooth dentist

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I was asked to create a logo for my dentist (Dr Sean Bullard DDS) when he took over an existing dental practice. After looking at the general imagery used for dentistry I saw that teeth were by far the main symbol used. Coupled with that Dr Bullard asked if I could add a bull to the logo as 'bull' is in his last name. Since he played football in college this idea was wasn't such a stretch.

This concept uses negative space to position a bull inside a tooth.

Check out the process and other concepts here: https://www.behance.net/gallery/74217205/Dental-logo

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