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One of my favourite projects this year was the website design for Coinklap, a Crypto exchange based in India; and with this site came a new way of looking at the service I was offering.
I shifted from general product design to growth design because I realized this huge gap between designers and businesses: gradients and fonts and pixels are all lovely, but do they impact the business as a whole? At this point, I decided every design decision I made would add to the bigger cause of growth; to the cause of substantial change through design.
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