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Meet the new Cowboy, an electric bike designed to feel the road and beat the commute.
We worked closely with the Cowboy team defining their strategy for the product expansion to new markets in Europe and defined the narrative and visual language for the new iteration of their flagship model. An immersive experience highlighting the features of the new bike.
Take the streets with Cowboy.
Kudos to the team @Vinesh Gayadin, @Kwok Yin Mak, @Andrea Mata, @Marco Coppeto, @Cort Cunningham, Jessie Mizrahi, Christina Milan and the team at Cowboy for their support during our collaboration.
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