Visual Identity | Cedria Investments
Cedria Investments is a family business, so the directions for the Visual Identity project were quite clear.
I selected the following keywords to guide the logo: strength, union, roots and genealogy.
After studying the case, the concept was defined as the Celtic Tree of Life. Then, I created a circle grid so I could try multiple visual possibilities for the symbol, and the final model was chosen after tests and feedbacks.
brand
branding
celtic
circle
design
draw
drawing
family
grid
illustration
investing
investments
logo
nature
roots
tree
tree of life
vector
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Posted on
Jun 13, 2019
More by Aline Walendorff View profile
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