Ping Logo Identity 4/30

Brief: Ping is a growing chat platform for businesses and small teams. Some of our biggest competitors are Slack and Skype.

Our logo needs to be text-based, focused on the word Ping. Feel free to explore icons that are aligned with the name but the name needs to be included.

We are open to any color scheme but would like to stay away from blues if possible.

Rationale: As it's for businesses I wanted to focus on safety, and as they requested not to use blue I opted for a dark purple, contrasted with the orange/red gradient to show the quickness of the platform.

I wanted to use a typeface that was quite rigid and techy, but also slightly rounded to give it some friendliness. I then built the icon around the font shape to give it some cohesiveness.