Lyft Jonathan Howell

Puerto Rican Day Parade

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Puerto Rican Day Parade city new york road branding shirt flag celebration parade nyc rideshare lyft puerto rico vehicle car illustration


In late May 2019, I collaborated with my good friend @Nick Slater on a large scale illustration and promotional items for @Lyft as they were participating in the 62nd Annual Puerto Rican Day Parade in New York City.

What an incredible experience to be able to help design the car wrap, work with the vendor to ensure everything was going smoothly and then be able to walk nearly 40-50 blocks through New York City on a beautiful sunny afternoon with friends and family. It was so cool to see this all come to life so quickly.

I'm thankful to have opportunities like this to work on fun projects with incredibly talented people. I want to give a shoutout to the Diversity & Inclusion team for their close collaboration on this project as their input/feedback was integral to the success of this project.

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