The Smiler - Logo Design
The Smiler is the world’s first 14 loop rollercoaster. Not for the faint hearted, it features a series of twisted psychological effects including optical illusions, blinding lights and near misses designed to “marmalise” both body and mind.
My primary objective was to create an iconic brand identity, and visual style that capture the mesmerizing and bewildering effects of the ride.
Iconic, ownable, versatile and above all simple.
alton towers
branding
design
icon
idea
illustration
illustrator
logo
logo design
minimal
photoshop
ride
rollercoaster
smile
staffordshire
theme park
typography
vector
world record
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Posted on
Jun 12, 2019
More by Erik Jensen View profile
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