Alexandre Meylan

Label "La Motueka" - Brasserie du Jorat

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Label "La Motueka" - Brasserie du Jorat label illustration art direction beer branding graphic design

Creation of “La Motueka” visual identity, a refreshing blond beer with lemon and peppermint flavors.
To stand out this new beer from the original range, the iconic deer is replaced by a woman holding a fan-shaped lemon slice. In the background, the Jorat forest gives way to the shores of Léman Lake and the summer’s season atmosphere. This new label, hand drawn, respects the Brasserie du Jorat graphic line and fits perfectly with the current flavor assortment.

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