Caribou Coffee

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Caribou Coffee clean geometric brand identity packaging design coffee graphic design branding design packaging vector icon branding design logo illustration

Full project on Behance:

The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition.

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