Squarespace Ambiguous Serpent

Squarespace ambiguous serpent dribbble

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Is it a serpent? Is it the number 6? or is it the Squarespace logo?
Yes, all of the above :)

For this contest I wanted to design a concept which reflected the elegance and versatility of Squarespace itself. The design can be described as an 'Ambiguous Object'* which on intial viewing assumes the form of a serpent, then the number 6 and eventually the Squarespace identity.

* An 'Ambiguous Object' is one which is open to multiple interpretations depending on the perspective of the viewer.

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