We are donating 100% of June’s Dribbble shop proceeds to the Equal Justice Initiative, a nonprofit challenging racial and economic injustice.
Vertobase is crypto exchange site allowing to quickly and securely exchange crypto and fiat currencies.
See the full project live on Behance
smart by design™ worked closely on developing Vertobase brand. During the exploration stage, our goal was to find a shape that feels dynamic, moving and symbolizing exchange. We started with more literal metaphors such as arrows, but then moved towards an abstract direction, showcasing blockchain and V letter shape.
With the full branding, we decided to communicate their values — quick, intelligent, modern.
At smart by design™, we developed a strategy, logo design, and identity materials to help Vertobase launch the new voice, reflecting the innovative work they do.
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