smart by design™ Leo

Vertobase Brand Guidelines

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Vertobase is crypto exchange site allowing to quickly and securely exchange crypto and fiat currencies.

See the full project live on Behance

smart by design™ worked closely on developing Vertobase brand. During the exploration stage, our goal was to find a shape that feels dynamic, moving and symbolizing exchange. We started with more literal metaphors such as arrows, but then moved towards an abstract direction, showcasing blockchain and V letter shape.

With the full branding, we decided to communicate their values — quick, intelligent, modern.
At smart by design™, we developed a strategy, logo design, and identity materials to help Vertobase launch the new voice, reflecting the innovative work they do.

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