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Beer inspired by typography and typography inspired by beer.🍺
While having my cold beer in the weekend and reading my favorite book from Douglas Thomas, Don't Use Futura, I came up with an idea;
I am not a big fan of vintage-looking labels for beers. Honestly, I think they are used over and over and lost their soul. Therefore, I wanted to create a concept beer with using only the most beautiful typefaces that are alive today: Futura, Helvetica, Bodoni and Times New Roman. (Baskerville couldn’t make the list sorry.)
The idea was okay, nothing so fun about it until it went into the naming part. I love IPA and Blonde Ale, I started to combine them to create something that makes sense together with all of those nonsense names. HelvetIPA, FuturALE, BodoWeizen and Times Lager was only a few of them.
Like I mentioned it before, I didn't want to have something very crowded so, I kept everything simple and plain.
Here is the process and result so far.
Which one is your favorite? 🧐
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