Asana Maya Ealey

Workload Character Avatars

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An interesting challenge for this campaign was the idea and sentiment of how to show individuals who may feel burnout, bored and unengaged. With Workload, you never lose sight of your most valuable resource: your team members. The goal was to bring individuals and how work can effect them emotionally to the forefront in a light-hearted way.

So, I created a set of characters to emote how one feels when they have too much work or too little or just the right amount.

So, lucky to be able to work with this amazing group of designers!

@Mat Stevens - Workload Feature
@Devin Jacoviello - Landing Page
@Matt Riley - In-Product design
@Greg Elzerman - Animations

https://asana.com/product/workload

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