Jeske Co. Brandmark

K. Jeske and Company Inc. Certified General Accountant.

Those were all words visible on Jeske's previous brandmark. It was very busy, a tiny bit outdated, and very difficult to read at small sizes.

Since they already owned Jeskeco.com it made a lot of sense to recommend that the branding follow suit. We updated the orange from something that felt a little bit like blend between orange and brown to something fresher and bolder.

The "leaf" was an element that was part of the original logo, so we simplified it and balanced it in the J, allowing for a very useful, simple, and easily identifiable mark to be used for social profile images.