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A concept for a tongue-in-cheek pillow packaging/marketing idea. The idea was to design something for the budget consumer and I felt that doing something corny and relatable may contrast nicely with the pseudo "value luxury" messaging that is currently on shelves. The requirement was "make it cheap, cheap, cheap" so a simple, 1-color print that didn't need a base print white layer was the way to go. The logo and callouts are shoved in the bottom corners because, at 5 bucks a pillow, who cares?
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