“Excursions” is an independent clothing collection that launched in 1997 (XCVII=97). The concept of the brand is based around the art of lyrical sampling where short phrases of lyrics from hip-hop are selected and incorporated into graphical interpretations.
They're relaunching the brand this year and in need of a new identity. Here's some initial logos that I proposed.
Feedback is greatly appreciated.
Woodshop typeface http://dribbble.com/shots/397140-Woodshop-Font by the awesome @Nick Slater was used for the upper two.
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