Three-Headed Design

Sahale Ale Works

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Sahale Ale Works s feather falcon craft beer brewery beer

Finalized brand elements for Sahale Ale Works, a craft brewery opening up in Grafton, Wisconsin this summer.

The three of us don't collaborate on every project, but this was one we all were able to chip in on and get a good look at all the details.

From the Brewer: "Our brewery name comes from Sahale Peak in the Pacific Northwest that the owner/head brewer Matt climbed. One of meanings of the word Sahale is "falcon," which is why the falcon and feathers are incorporated into the design. The falcon has been revered since ancient times and symbolizes focus, freedom, aspiration, intensity and determination. These are all characteristics we aim to embody and apply on a day to day basis in life and at the brewery."

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