Sergio Chiavassa

Personal Logo Concept – Design Process

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Personal Logo Concept – Design Process illustration icon muted colors logo grid logo design process geometric design personal logo custom logo design custom type identity design textured vector branding monogram mark typography design logo design logotype logo

I came about this idea for a personal logo by forcing a geometric representation of my initials inside a triangular shape. Perspective is used to give the letters a “towering” look, and the shapes are “windowed” inside what I came to learn is called a “Reuleaux triangle.”

This GIF displays the different design stages: laying down a grid system, shape-building, adding chunkiness and roughening the edges, using texture to add grit, and settling down on a color palette.

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