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Every year Oracle holds a huge conference (Oracle OpenWorld) in San Francisco for business decision-makers, IT management, and line-of-business end users. Oracle Open World Focus was a series of smaller conferences with a particular focus on the region they are held in (Europe, Asia, Africa, Latin America). This project was to develop a separate identity for these conferences that could be related to the main OOW one.
This concept uses the original square logo as inspiration to make the name of the event look like its type projected large onto a screen as though it's a major event (which OOW is).
Click here to see the project's full story: https://www.behance.net/gallery/80614545/Oracle-Focus
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