Alter Ego Sneaker Boutique

Alter Ego is a sneaker boutique based in Westwood, Los Angeles. The shop owner sought to honor the memory of a friend that had fueled his passion for sneakers. With this in mind, Forth + Back developed a fictional dialogue between the owner and his friend that referenced the “second self” of a comic book superhero. This narrative drove everything from naming to interior graphics, as well as all brand collateral.