Carne™

Carne™
FOOD STYLE BRANDING
肉
美食风格品牌
The project was inspired by the atmosphere of ancient butchers. The identity system was designed through an enveloping concept that starts from one form and emerges in multiple applications. The serif root typographic language emphasizes the classic story and its chromatic palette balances the result with a minimalist and contemporary feeling.
Full project:
https://www.behance.net/gallery/80774863/Carne-Conceptual-FOOD-STYLE-BRANDING
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Creative and art Director: Horacio Lardiés.
Strategy and coordination: Luciana Cartolano, Patricio Kolar, Horacio Lardiés.
Graphic Design. Luciano Geoffroy, Patricio Kolar, Horacio Lardiés.
Illustrations: Anabella Cartolano, Fiorella Lachimia.