La Croix Pampelmousse

Day 6 Design Recharge Patreon Beverage Packaging Challenge - "Pampelmousse" AKA Grapefruit.
I’m working on new LaCroix packaging for the base 14 flavors this month. I’ve never really used helvetica much, which sounds funny being a designer. I’ve always liked it but almost always use other fonts. My challenge was to only use helvetica (not nueue) and to push contrast and readability. Stay tuned for other flavors as they are released.