Chris Whalen

LASIK Creative Collection

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So, instead of uploading a million different email creative sets, I figured I'd just get it all in on one post. Here is the highlight set. In the attached you'll see how some of the creatives were optimized for desktop and mobile.

THE MARKETING GOAL:
Over the years of working on this campaign, the goal was to create empathy for people with glasses, like me. It was to help people get a glimpse of how their life can be elevated by being free of glasses on their face. Year after year, it's been about making small tweaks to continue to improve the look, the messaging and the results. Hope it inspires.

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