Curry Paradise
Check the full project on link below:
https://www.behance.net/gallery/80323517/Curry-Paradise
Indian food plays a central role in the identity for this Brixton’s independent brasserie, as 3 key ingredients in the local cuisine are turned into powerful visuals by magnifying them and experimenting with contrasting backgrounds.
A straightforward logotype, evoking classic architecture and traditional lettering, emphasises Indian conservative values to keep the brand relevant to its customer, while targeting a younger audience with its hip design.
Gill Sans, a modern font paying homage to English designer Eric Gill, has been introduced to represent the strong bond between the British and Indian cultures over the past decades.
art direction
brand identity
branding
design
editorial
graphic design
graphic layout
illustration
logo
logotype
makgrafix
marketing collateral
typography
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Posted on
May 27, 2019
More by Rakesh Makwana View profile
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