Sahale Branding

Unused concept work for Sahale. The owner/brewer was inspired by his hike up Sahale Mountain in Washington. This idea was based on upward movement as progression. When climbing a mountain you get a feeling of accomplishment when reaching the top. We wanted to highlight that idea with the brewery working hard on accomplishing and coming out with new, innovative beers. The Native American meaning of Sahale is “high place”. We highlighted that meaning in the icon using a diamond shape as a marker.