Helvetiphant™

Piech Automotive

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Watched the new Mark Zero electric car from Piech Automotive. I was very impressed by the performance, technique and design of this new electric car from Switzerland. I liked the logotype very much, but felt that a brand like Piech should have an exighting mark too. So I set down and designed one. I wanted to use a shape that was never used before by any other brand and that it had to be elegant, modern and meaningful. The lines in the design have been inspired by the electronic symbol for battery; and yes it looks very nice too. The cross is clearly a reference where the company is from, but I took the freedom to round the corners to avoid the square look.
I hope I did a good job and that some of you like it too.

Visit the site and have a look at the new Mark Zero:
https://piech.com/

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