Sawdust Festival

Rareview was selected to create the entire campaign for the 53rd Annual Summer Sawdust Festival in Laguna Beach, CA. This runs daily from June 28th to September 1st.

Their theme this year is "Expect The Unexpected" with a focus on the Artists & Makers. We created a standout concept that showcases the artists/makers and their craft. Their work is close-cropped to a textural level to create a strong visual with the purpose of intriguing viewers to visit the festival to get the whole picture.